by Kobie Marketing | Jan 31, 2013 | Customer Experience & Engagement
In today’s marketing world “optimized customer experiences” can only be realized if “convergence” is realized first. That was the number one takeaway from my recent MediaPost article, and it’s a major sticking point for loyalty programs. Essentially, convergence falls...
by Kobie Marketing | Jan 23, 2013 | Retail Archive
“Why Don’t Loyalty Programs Connect With Consumers?” That’s a question – and the title of a recent article on RetailWire that confounds many loyalty program managers. In the article, Edgell Knowledge Network (EKN)’s State of the Industry Research Series:...
by Kobie Marketing | Dec 31, 2012 | Loyalty Marketing
In early December 2012, the simple text message celebrated its 20th birthday. That triggered the thought of another approaching anniversary, one that will undoubtedly come with far less media fanfare but with no less significance. On January 27, 2013 it will be seven...
by Kobie Marketing | Nov 27, 2012 | Customer Experience & Engagement, Restaurant & Dining
Considering food’s importance in human civilization and social bonding, loyalty programs designed to attract, retain and engage restaurateurs might seem redundant. Good food sells itself, right? It does to a degree. But surveys repeatedly show that restaurant loyalty...
by Kobie Marketing | Nov 20, 2012 | Loyalty Marketing, Telecommunications Archive
In 1876, the telephone age was born with a few iconic words uttered by Alexander Graham Bell. Today, more than 900 billion mobile phone calls are made each day in the US alone. That’s a huge number that would have humbled old Alex at a time when the US population...