by Kobie Marketing | Sep 9, 2018 | Financial Services
Liability is a term that comes up often in loyalty program discussions. In the narrowest sense, dictionary.com defines liability as: Noun, plural li•a•bil•i•ties. liabilities, Monies owed; debts or pecuniary obligations (opposed to assets). Accounting liabilities as...
by Bram Hechtkopf | Sep 24, 2012 | Financial Services, Loyalty Strategy
Something we think about a lot at Kobie is: Loyalty liability, or to the laymen, the accumulated miles and points that go unredeemed by millions of loyalty program members. It’s important to realize that it’s not only a major stumbling block toward true profitability,...
by Kobie Marketing | Sep 4, 2012 | Loyalty Marketing, Loyalty Strategy
Numbers. Big or small their context is always relative. Here is big number that’s captured my attention lately for a variety of reasons: Sixteen billion. If you live in California, it’s unlikely that $16 billion is your lucky number as it’s the size of the state’s...