by Kobie Marketing | Dec 28, 2012 | Customer Experience & Engagement, Loyalty Strategy
Very often technological innovations build off what follows and aren’t fully appreciated until after the fact. Sometimes they seem totally unrelated. Perhaps one day we’ll look back and say that mobile and the floodtide of consumer metrics gathered from these...
by Kobie Marketing | Aug 17, 2012 | Customer Experience & Engagement, Entertainment Archive
Where do sports fans loyalties lie when it comes down to true customer loyalty and how can sports leagues leverage loyalty for ROI and engagement? One of the most common programs offered to fans are sports affinity credit cards. Fans are able to earn points by using...