by David Andreadakis | Oct 22, 2013 | Loyalty Marketing, Loyalty Strategy, Retail Archive
The latest loyalty program data show a customer-engagement drop – despite expanding retail loyalty program membership – so evaluating the strength of your program has never been more urgent. It’s imperative to review poor performance indicators and take action to...
by Kobie Marketing | Apr 5, 2013 | Restaurant & Dining
Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter the industry, customers crave genuine experiences that engage them on their...
by Bram Hechtkopf | Jan 23, 2012 | Financial Services, Retail Archive
Bain and Company, the home of Fred Reichheld and the repository of a generation’s worth of loyalty information and research, released a study that surveyed the key factors that determine customer loyalty in retail banking. Customer loyalty in retail banking Americas...
by Kobie Marketing | Jan 23, 2012 | Financial Services, Retail Archive
Bain and Company, the home of Fred Reichheld and the repository of a generation’s worth of loyalty information and research, released a study that surveyed the key factors that determine customer loyalty in retail banking. Customer loyalty in retail banking Americas...
by Bram Hechtkopf | Jun 16, 2011 | Customer Experience & Engagement
The Good, The Bad, The Ugly and The Redeemed – Part 2 Like most Americans, I have raised my antenna on the customer experience. In my last post, I reported on examples of “Good” and “Bad” experiences, citing the Elysian Hotel in Chicago and AT&T U-verse. As...