by Kobie Marketing | Feb 3, 2016 | Customer Experience & Engagement, Retail Archive
It seems like an obvious insight but you’d be surprised how many retailers don’t realize (or embrace) that customer-centric marketing tactics focused on building customer loyalty (beyond just acquisition) have the most impact and highest effectiveness. Sometimes it’s... by Kobie Marketing | Jan 27, 2016 | Customer Experience & Engagement, Retail Archive
Consumers are everywhere. Are you reaching them across channels? And if you are, are you doing it with the most impact and personalization as possible? We’re Kobie, and that’s what we do. Here’s some info that may help you make the loyalty program case for your... by Kobie Marketing | Jan 20, 2016 | Customer Experience & Engagement, Loyalty Marketing, Retail Archive
An Omnichannel Loyalty® approach is about maximizing cross-channel marketing with an emphasis on driving cumulative loyalty results – not through a single campaign or promotion, but through a lifetime of ongoing engagement with your brand. And there is a lot of data... by Kobie Marketing | Jan 13, 2016 | Customer Experience & Engagement, Retail Archive
When it comes to business, who has all the power? Surprise, it’s not your major conglomerate. It’s the consumer. In fact, they have more power than ever with real-time access to information than retailers do about competitor offers and pricing, online reviews, social... by Kobie Marketing | Jan 6, 2016 | Customer Experience & Engagement, Retail Archive
Loyalty marketing goes beyond rewarding points, offers or discounts for spend. To be truly effective, companies must work to establish a relationship with brand-loyal customers. Why? In order to achieve various loyalty outcomes, such as: developing consumer...
