by Kobie Marketing | Mar 4, 2016 | Loyalty Strategy, Retail Archive
Now, more than ever, data enables marketers to connect with and gain a complete picture of their Omnichannel consumers. In fact, 87% of marketers today, versus 46% two year ago, consider data to be the most underutilized asset in their marketing organization. A... by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Loyalty programs enable a two-way “dialogue” between retailers and consumers. Consumers gain a voice through their transactions, behaviors, profiles and preferences. Retailers “listen” to consumers by collecting data across the enterprise ecosystem. Data is turned... by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Often marketers are tasked with setting KPIs to measure the effectiveness of their strategies. Here are some tips on which are the best key performance indicators to measure when it comes to your Omnichannel loyalty marketing strategy and its impact: Increased... by Kobie Marketing | Feb 17, 2016 | Loyalty Marketing, Retail Archive
You’re making the case for a new loyalty program, or analyzing the budget for the program your brand is already running, and you need to make some spend-tweaks. We understand. And it’s actually a good thing. Now is the perfect time to reassess what you should be... by Kobie Marketing | Feb 10, 2016 | Loyalty Marketing, Retail Archive
We want our customers to be loyal, sure. But there are huge differences in approach and effectiveness. Go beyond behavioral, discount-based repeat purchases and dive into their hearts and minds with a strategic but emotional approach. Here are the eight key insights...
