by Kobie Marketing | Aug 2, 2013 | Travel & Hospitality archive
While SoLoMo, the multichannel marketing combination of Social, Local and Mobile has been greatly discussed and in practice for several years, it’s rare to hear hoteliers refer to the “Lo” when it comes to attracting and engaging local residents as part of their...
by Kobie Marketing | Apr 3, 2013 | Travel & Hospitality archive
Your favorite hotel might look the same on the outside, but chances are the technology behind those walls, used to improve and augment the customer experience, is radically changing. Just a few short years ago, wedding mobile to guests’ hotel stays meant mobile...
by Kobie Marketing | Aug 3, 2012 | Customer Experience & Engagement, Loyalty Strategy, Travel & Hospitality archive
Considering we’ve just entered that time of year where many of our children are winding down their summer vacation and gearing back up for school, I thought I would open this blog with a brief “Economics 101” lesson, introducing a term that is helping hoteliers grow...