by Kobie Marketing | May 21, 2012 | Customer Experience & Engagement, Loyalty Strategy
It occurred to me recently that It had been a while since I’d seen a loyalty program that I would consider to be an “elegant” solution – one that’s effective and simple to use. Compound that with the fact that it was being applied to the nascent and, I would say,...
by Bram Hechtkopf | Oct 21, 2011 | Customer Experience & Engagement, Loyalty Strategy, Travel & Hospitality archive
If you’re in the consulting business, then you are used to buzzwords proliferating before their meaning is fully understood or practical means exist to put them into practice. As loyalty and rewards programs became more widespread in corporate America over the...
by Kobie Marketing | Aug 12, 2011 | Loyalty Marketing, Retail Archive
Coalition loyalty has been a hard sell in the U.S. To date, there have been two attempts to establish a nationwide multi-partner loyalty program, and neither has taken flight. Now it seems that the path to coalition loyalty in this country might be paved through local...