by Kobie Marketing | Jul 19, 2013 | Financial Services
That’s what Anne Pascual, a design director at IDEO, a global design and consulting firm, said in a recent interview with Wired UK – and we’re in full agreement at Kobie. This is a topic we explored in our coverage of GoBank, the first online bank geared toward...
by Kobie Marketing | Jul 8, 2013 | Financial Services
Loyalty program providers, Kobie included, often advise young businesses that loyalty from the get-go is much easier to implement than loyalty after the fact. Customer rewards programs work best when they are organically and seamlessly wedded to the brand promise....