by Kobie Marketing | Jul 24, 2013 | Loyalty Strategy, Restaurant & Dining, Retail Archive
As several US Supreme Court decisions lay out, corporations have certain rights like those of individual citizens’. The court’s logic: corporations are made up of people and it would be a violation of employees’ first amendment rights not to allow them to organize,...
by Kobie Marketing | May 31, 2013 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
When you think of the fact that, in the US alone, there are 183 million active gamers and that the world’s population spends 3 billion hours a week gaming, it’s no surprise that brands are increasingly adopting “gamified” marketing campaigns to better engage...
by Kobie Marketing | Jan 3, 2012 | Loyalty Strategy, Restaurant & Dining
The beginning of a new year is the time when we think about trends in the market and try to predict where business is headed for the coming year. Loyalty marketing shows no sign of slowing down as we constantly see new programs launched across many industries and at...