by Kobie Marketing | Jan 21, 2013 | Travel & Hospitality archive
Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of airline loyalty programs in the Huffington Post. Considering Kobie’s work with Hawaiian Airlines... by Kobie Marketing | Jan 13, 2012 | Customer Experience & Engagement, Travel & Hospitality archive
When I heard on this morning’s news that the TSA had collected over $400,000 in loose change left behind by travelers in the nation’s airports, one word popped into my head: Breakage. You might say that only a loyalty geek would think this way, but there... by Bram Hechtkopf | Oct 17, 2011 | Financial Services, Loyalty Marketing
The ATPS/Cobrand conference held last week in Toronto offered both new and old to anyone in attendance. The old was delivered in the form of history as Steven Grosvald, the virtual Godfather of frequent flyer programs, shared tales of how he and his colleagues guided...
