by Kobie Marketing | Aug 23, 2012 | Customer Experience & Engagement, Loyalty Strategy, Retail Archive
Listening to the first half of our Loyalty 360 Omnichannel Loyalty Webinar earlier this month, delivered in conjunction with Forrester Research, I had a minor epiphany of sorts. Emily Murphy of Forrester brought an independent voice to the topic, effectively...
by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...
by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...
by Bram Hechtkopf | Aug 24, 2011 | Customer Experience & Engagement, Loyalty Strategy
We’ve all heard that “location, location, location” is the golden rule of real estate. In customer relationships the parallel is “service, service, service.” In fact, the key to successfully managing a customer experience initiative is the deliberate development of a...