by Kobie Marketing | Jun 4, 2013 | Financial Services
When it comes to inspiring loyalty in their customers, most of whom are constantly connected through mobile devices, financial institutions face a tricky task. That’s in large part because these tech-savvy consumers worry about their data privacy: 89% of American...
by Kobie Marketing | May 10, 2013 | Financial Services
Considering that the average cost per consumer transaction at a brick-and-mortar bank is $4 compared to just $.08 on a mobile device, banks should be strongly incentivized to convert more of their customers to the mobile channel. But how successful are they in that...
by Kobie Marketing | May 6, 2013 | Financial Services
Just as other industries have come to embrace mobile as a powerful engagement and metrics-gathering tool, the banking and financial services industry is playing a game of rapid catch-up. In 2012, according to the Federal Reserve, nearly 21% of survey respondents said...
by Kobie Marketing | May 1, 2013 | Financial Services
At its most basic level, loyalty is about trust – not about the program specifics, per se. But that’s not great news for banks: recent data shows that Americans don’t trust their banks very much. Investors, too have diminishing trust in the financial system, according...
by Kobie Marketing | Feb 19, 2013 | Financial Services
Do you ever get the feeling that we live in a world stuck in the two-step – two steps forward and one step back? Take the economy, for instance. Every few weeks journalists report a mixed bag: First it was announced the US economy surprisingly shrunk one-tenth of a...