by Kobie Marketing | Dec 27, 2013 | Customer Experience & Engagement, Financial Services
In the last few years, a new type of consumer banking model has emerged that is disrupting traditional lending institutions: virtual banks. If you’re not already familiar with this new breed of digital-only banks, look up these three – GoBank, Moven, and Simple....
by Kobie Marketing | Oct 25, 2013 | Customer Experience & Engagement, Financial Services
A longtime partner to major financial services brands, Kobie Marketing has always had a strong position on banks’ need to improve their quality of program engagement. Today’s hyper-connected consumers want a seamless omnichannel experience offering more than...
by Kobie Marketing | Sep 4, 2013 | Financial Services, Loyalty Marketing, Loyalty Strategy
A recent survey revealed that a majority of consumers, 57%, would travel in driverless vehicles controlled entirely by computer. Considering the rate at which hard drives crash and computer glitches cost businesses millions per year, that’s an incredible finding. The...
by Kobie Marketing | Jul 19, 2013 | Financial Services
That’s what Anne Pascual, a design director at IDEO, a global design and consulting firm, said in a recent interview with Wired UK – and we’re in full agreement at Kobie. This is a topic we explored in our coverage of GoBank, the first online bank geared toward...
by Kobie Marketing | Jul 8, 2013 | Financial Services
Loyalty program providers, Kobie included, often advise young businesses that loyalty from the get-go is much easier to implement than loyalty after the fact. Customer rewards programs work best when they are organically and seamlessly wedded to the brand promise....