by Kobie Marketing | Jan 3, 2014 | Customer Experience & Engagement, Entertainment Archive
Of all the loyalty programs reviewed and assessed over the year, those with an annual or one-time fee get very little attention. So I was surprised to read an opinion piece that focuses on the benefits of loyalty and rewards programs that charge members to join. At...
by Kobie Marketing | Oct 14, 2011 | Entertainment Archive, Loyalty Marketing
As an industry, we can all agree that whether fee-based or free, loyalty programs are a win-win for both the consumer and the business. Program members reap benefits in return for their patronage. Program sponsors get to keep customers and earn a greater share of...