by Kobie Marketing | Aug 8, 2016 | Entertainment Archive
Pokémon Go became a social phenomenon overnight. Marketers took notes, while the Pokémon brand delivered on its promise of “got to catch them all”. People took to the streets and embraced innovation, even while sometimes not looking where they were going....
by Kobie Marketing | Jan 3, 2014 | Customer Experience & Engagement, Entertainment Archive
Of all the loyalty programs reviewed and assessed over the year, those with an annual or one-time fee get very little attention. So I was surprised to read an opinion piece that focuses on the benefits of loyalty and rewards programs that charge members to join. At...
by David Andreadakis | Aug 6, 2013 | Entertainment Archive
We’ve all heard the saying that a picture is worth 1000 words. Apparently, pie charts are also effective at getting a message across, which is why a recent First Researchreport on movie theaters sparked my interest. According to the report, ticket sales accounted for...