by Kobie Marketing | Nov 27, 2012 | Customer Experience & Engagement, Restaurant & Dining
Considering food’s importance in human civilization and social bonding, loyalty programs designed to attract, retain and engage restaurateurs might seem redundant. Good food sells itself, right? It does to a degree. But surveys repeatedly show that restaurant loyalty...
by Kobie Marketing | Sep 4, 2012 | Loyalty Marketing, Loyalty Strategy
Numbers. Big or small their context is always relative. Here is big number that’s captured my attention lately for a variety of reasons: Sixteen billion. If you live in California, it’s unlikely that $16 billion is your lucky number as it’s the size of the state’s...
by Kobie Marketing | Jun 12, 2012 | Customer Experience & Engagement, Retail Archive
For the last few months my colleagues and I have been talking internally about a revolution we see slowly building momentum in the minds of marketers and loyalty planners alike; the growth, development and implementation of an omnichannel loyalty marketing...
by Kobie Marketing | Apr 16, 2012 | Customer Experience & Engagement, Retail Archive
Although I embrace the many technologies and apps that enhance and direct consumer loyalty, I am still very old school at my core: If you build a better product, they will come. And, more recently: If you keep building a better product, they will stay. Traditionally,...