by Katie Showalter | Dec 4, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail, Services, Technology, Trends
The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond the holiday season....
by Katie Showalter | Nov 14, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Retail, Trends
Kobie recently weighed in with Loyalty360 on the topic of retaining customer loyalty through the holiday season and beyond. Holiday promotions have traditionally been seen as a means to boost seasonal sales. However, forward-thinking marketing and loyalty teams...
by Katie Showalter | Nov 6, 2023 | Blog, Customer Experience & Engagement, Home, Retail, Trends
It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need to understand what those challenges are and ground themselves in the...
by Katie Showalter | Nov 2, 2023 | Blog, Home, Loyalty Strategy, Trends
Customer engagement is at the heart of successful loyalty programs. In today’s competitive landscape, brands are constantly seeking innovative ways to engage and captivate their customers to build long-lasting relationships. One such strategy that has gained...
by Kobie Marketing | Mar 12, 2013 | Loyalty Strategy
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. Loyalty isn’t some tit-for-tat reciprocity; it’s about something more exciting and...