by Bram Hechtkopf | Sep 16, 2011 | Customer Experience & Engagement, Loyalty Strategy
As I travel around to visit clients, I’m always interested to observe the diversity in news coverage by local newspapers and television stations in different markets. Visit Miami and you’ll see local news broadcasts that more closely resemble...
by Kobie Marketing | Sep 2, 2011 | Customer Experience & Engagement, Loyalty Strategy
The majority of what I’ve been reading lately seems to identify the “customer experience” with a purchase transaction. With most examples and case studies shared online citing in-store purchase experiences for specialty retail, marketers could be...