by Kobie Marketing | Jan 31, 2013 | Customer Experience & Engagement
In today’s marketing world “optimized customer experiences” can only be realized if “convergence” is realized first. That was the number one takeaway from my recent MediaPost article, and it’s a major sticking point for loyalty programs. Essentially, convergence falls...
by Kobie Marketing | Jan 8, 2013 | Customer Experience & Engagement
We’ve all heard the expression “soft sell.” You know, the more subtle, indirect product push. Perhaps a demonstration of a gadget’s usefulness rather than a direct discount. But what about the loyalty soft sell? Last year we wrote extensively about how social media is...