by Kobie Marketing | Jan 28, 2013 | Customer Experience & Engagement
The average person may not know it, but profound changes are working their way into the customer experiences they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are customers and many marketing professionals left in the dark?...
by Kobie Marketing | Jan 28, 2013 | Customer Experience & Engagement
The average person may not know it, but profound changes are working their way into the customer experiences they encounter across all verticals – changes that stand to make 2013 a breakout year. So why are customers and many marketing professionals left in the dark?...
by Kobie Marketing | Jan 23, 2013 | Retail Archive
“Why Don’t Loyalty Programs Connect With Consumers?” That’s a question – and the title of a recent article on RetailWire that confounds many loyalty program managers. In the article, Edgell Knowledge Network (EKN)’s State of the Industry Research Series:...
by Kobie Marketing | Oct 18, 2012 | Loyalty Strategy, Travel & Hospitality archive
When a person makes a mistake, we’re inclined to think of some clichéd rationalizations: “you’re only human,” “nobody’s perfect,” “practice makes perfect,” “Rome wasn’t built in a day,” or, one of my favorites, “in order to make an omelet you have to break a few...