by Katie Showalter | Nov 6, 2023 | Blog, Customer Experience & Engagement, Home, Retail, Trends
It is important to understand consumers and how to assess one’s position relative to competitors, both direct and aspirational. Everyone is facing challenges, and to gain insights brands need to understand what those challenges are and ground themselves in the...
by Kobie Marketing | Aug 2, 2017 | Customer Experience & Engagement
Ok, I’ll be the first to admit it – I used to look at loyalty programs all wrong. You know, the same way many brand execs still look at it: marketing as the entrée, loyalty as a side dish. But now that I know better (much, much better), I’m making it my mission to...
by Kobie Marketing | Dec 1, 2015 | Customer Experience & Engagement, Retail Archive
Anthropologie, Sugared & Spiced Holiday 2015 Window, Portland Oregon | Source: Facebook According to Gartner by 2016, 89% of companies expect to compete mostly on the basis of customer experience. So what is ‘Customer Experience’? Customer Experience CX, is the...
by Kobie Marketing | Dec 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done. If you haven’t seen it, let me clue you in. Canadian airline WestJet released a...
by Kobie Marketing | Dec 24, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
As one of the 29 million people to view WestJet’s Christmas Miracle video, I can honestly say that from a branding perspective this is as good as it gets. A job really well done. If you haven’t seen it, let me clue you in. Canadian airline WestJet released a...