by Katie Showalter | Dec 4, 2023 | Blog, Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail, Services, Technology, Trends
The holiday season is a crucial time for brands to maximize customer loyalty and drive repeat purchases. With the right strategies in place, brands can capitalize on the shopping frenzy and create lasting connections with their customers beyond the holiday season....
by Rachel Podos | Sep 12, 2022 | Blog, Trends
Customer engagement is more than a way to gauge how connected customers are with your brand. It’s an umbrella term for the various processes you can use to create and foster customer relationships. The right engagement strategies can have a tremendous effect on...
by Kobie Marketing | Dec 27, 2013 | Customer Experience & Engagement, Financial Services
In the last few years, a new type of consumer banking model has emerged that is disrupting traditional lending institutions: virtual banks. If you’re not already familiar with this new breed of digital-only banks, look up these three – GoBank, Moven, and Simple....
by Kobie Marketing | Dec 20, 2013 | Loyalty Marketing, Telecommunications Archive
According to academics at the University of Scranton, about 45% of Americans make New Year’s resolutions, yet only 8% actually achieve what they set out to accomplish. Most fail within less than a month. Reasons for our collective failure are many. But some of the...
by Kobie Marketing | Nov 26, 2013 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
“How loyal are your customers?” That’s the question framing Nielsen’s Global Survey of Loyalty Sentiment (Q1 2013), released earlier this month. Representing 29,000 consumers across 58 countries, the survey reveals that, while frequency of purchase and frequency of...
