by David Andreadakis | Aug 6, 2013 | Entertainment Archive
We’ve all heard the saying that a picture is worth 1000 words. Apparently, pie charts are also effective at getting a message across, which is why a recent First Researchreport on movie theaters sparked my interest. According to the report, ticket sales accounted for...
by Kobie Marketing | Mar 12, 2013 | Loyalty Strategy
Ask David Andreadakis, VP of Loyalty Strategy for Kobie Marketing his thoughts on loyalty and he’ll tell you many in the loyalty marketing space – and elsewhere – have got it wrong. Loyalty isn’t some tit-for-tat reciprocity; it’s about something more exciting and...
by Kobie Marketing | Aug 31, 2011 | Customer Experience & Engagement, Loyalty Marketing
When I was in college I was fortunate to have an inspiring Creative Writing professor who always encouraged us to explore our creativity in new ways. One assignment in particular is especially memorable–the York Peppermint Pattie writing exercise. Each of us was...