by Kobie Marketing | Mar 4, 2016 | Loyalty Strategy, Retail Archive
Now, more than ever, data enables marketers to connect with and gain a complete picture of their Omnichannel consumers. In fact, 87% of marketers today, versus 46% two year ago, consider data to be the most underutilized asset in their marketing organization. A...
by Kobie Marketing | Mar 2, 2016 | Loyalty Marketing, Retail Archive
Loyalty programs enable a two-way “dialogue” between retailers and consumers. Consumers gain a voice through their transactions, behaviors, profiles and preferences. Retailers “listen” to consumers by collecting data across the enterprise ecosystem. Data is turned...
by Kobie Marketing | Feb 3, 2016 | Customer Experience & Engagement, Retail Archive
It seems like an obvious insight but you’d be surprised how many retailers don’t realize (or embrace) that customer-centric marketing tactics focused on building customer loyalty (beyond just acquisition) have the most impact and highest effectiveness. Sometimes it’s...
by Kobie Marketing | Jul 27, 2012 | Loyalty Marketing, Retail Archive
Last month we began a blog series on the ravages of addiction. No, not meth, but a different kind of ultra addiction (even if it is benign): couponing. Too much couponing is bad for both your customers’ and your brand’s health. Like any “street” drug, couponing has...