by Kobie Marketing | Apr 5, 2013 | Restaurant & Dining
Scan the headlines today or perform a Google News search and you’ll find thousands of references to the increasing importance of rewards programs in driving customer loyalty. No matter the industry, customers crave genuine experiences that engage them on their...
by Kobie Marketing | Jan 31, 2013 | Customer Experience & Engagement
In today’s marketing world “optimized customer experiences” can only be realized if “convergence” is realized first. That was the number one takeaway from my recent MediaPost article, and it’s a major sticking point for loyalty programs. Essentially, convergence falls...
by Kobie Marketing | Jan 15, 2013 | Loyalty Strategy
Four years ago this month, professional blogger Jeff Jarvis published his manifesto on the burgeoning age of social media and consumer engagement across multiple channels. “What Would Google Do?” argued that the company’s success (and that of others like Amazon) was...
by Kobie Marketing | Dec 31, 2012 | Loyalty Marketing
In early December 2012, the simple text message celebrated its 20th birthday. That triggered the thought of another approaching anniversary, one that will undoubtedly come with far less media fanfare but with no less significance. On January 27, 2013 it will be seven...
by Kobie Marketing | Oct 25, 2011 | Travel & Hospitality archive
I’ve been tracking the airline industry since 1978 when deregulation took place. We’ve come a long way since then as we have seen the introduction of the hub and spoke route system, a new breed of discount carriers, and now ancillary revenue. Ancillary...