by Kobie Marketing | Apr 29, 2020 | Entertainment, Entertainment Archive, Loyalty Marketing, Loyalty Strategy
“Always look on the bright side of life” – Eric Idle In this time of extreme change, brands need to be fully aware of the emotional state of consumers as they navigate this new normal through the next stage of the Covid-19 pandemic. So many aspects of... by Kobie Marketing | Apr 11, 2020 | Loyalty Marketing, Loyalty Strategy
Recessions, or recession-like events, trigger a type of anxiety for brands – no matter the industry. Many brands instinctively react by making big changes, believing that its customers have or will alter their usual mindset. But contrary to belief, consumers don’t... by Kobie Marketing | Apr 2, 2020 | Loyalty Marketing, Loyalty Strategy
Most brands are experts at driving transactions. From years of experience, they know how to nudge a customer down the sales funnel with a well-timed discount offer or well-placed retargeted ad. However, these techniques are not as effective during the COVID-19 crisis.... by Kobie Marketing | Mar 28, 2020 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
Retailers and brands all over the world are facing difficult times due to the economic impact of COVID- 19. While creating or optimizing your e-commerce infrastructure typically isn’t the first thing that comes to mind during a global pandemic, occurrences like this... by Kobie Marketing | Mar 15, 2020 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy
When a crisis occurs that impacts customer traffic, companies tend to use price promotion as a way to grab customer’s attention, keep them engaged, and get them to return to their previous shopping patterns. While it sounds like an impulse move, there are sometimes...
