by Rachel Podos | Jun 9, 2025 | Blog, Home, Loyalty Strategy, Research, Services, Trends
Each year, Kobie’s consumer research aims to answer the burning questions loyalty marketers face. What do my members want out of their loyalty program? Are we building purely transactional, or deeper emotional relationships? Is my brand maximizing loyalty investments... by Kobie Marketing | Jul 15, 2013 | Retail Archive
In 2007, Apple released a mobile device that put the power of the Internet in consumers’ hands and pockets. It sparked a revolutionary change not only in how customers consume media and information in general, but also how they make purchasing decisions. The...