by Kobie Marketing | Oct 25, 2011 | Travel & Hospitality archive
I’ve been tracking the airline industry since 1978 when deregulation took place. We’ve come a long way since then as we have seen the introduction of the hub and spoke route system, a new breed of discount carriers, and now ancillary revenue. Ancillary...
by Kobie Marketing | Oct 7, 2011 | Customer Experience & Engagement, Loyalty Marketing
I was checking email and some social sites last night and saw a post on LinkedIn making reference to “missing Steve Jobs.” I thought it was a comment about his announcement to retire from leadership at Apple this past month until I read further and...
by Kobie Marketing | Aug 12, 2011 | Loyalty Marketing, Retail Archive
Coalition loyalty has been a hard sell in the U.S. To date, there have been two attempts to establish a nationwide multi-partner loyalty program, and neither has taken flight. Now it seems that the path to coalition loyalty in this country might be paved through local...