by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...
by Kobie Marketing | Jul 25, 2012 | Customer Experience & Engagement, Loyalty Marketing, Loyalty Strategy, Retail Archive
Lines are becoming blurred between marketing channels and media in a way that has a huge impact on how customer’s want to experience your brand. Omnichannel Loyalty (OCL) is the key to bringing this all together. Omnichannel loyalty (OCL) is a customer-centric...
by Kobie Marketing | Nov 23, 2011 | Loyalty Marketing, Loyalty Strategy
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can...
by Kobie Marketing | Nov 23, 2011 | Loyalty Marketing, Loyalty Strategy
To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can...