by Kobie Marketing | Jul 27, 2012 | Loyalty Marketing, Retail Archive
Last month we began a blog series on the ravages of addiction. No, not meth, but a different kind of ultra addiction (even if it is benign): couponing. Too much couponing is bad for both your customers’ and your brand’s health. Like any “street” drug, couponing has...
by Kobie Marketing | May 8, 2012 | Loyalty Strategy
A few weeks ago we referenced Toms Shoes as one of a handful of companies who are proving the value of giving back (we’ll call it “one4one”) as a core business strategy. The one4one concept made popular by TOMS has popped up in a few good places. When BOBS ripped off...