by Kobie Marketing | Jun 18, 2013 | Loyalty Marketing
In our age of lightning-fast business transactions conducted across a wide swath of marketing channels, no vertical is immune to the issue of fraud. Take retail, for example. Retailers in 2012 paid an average of $2.70 for every dollar lost to fraud, up 20% from 2011...
by Bram Hechtkopf | Oct 26, 2012 | Customer Experience & Engagement
In advance of Loyalty360’s annual Engagement Expo in Dallas, I did some homework on a few of the presenters as well as prepping for my own presentation with Matt Hood of BJ’s Restaurant & Brewhouse (Successful Loyalty Strategies: Maximizing Engagement and ROI...
by Kobie Marketing | Aug 15, 2012 | Customer Experience & Engagement, Loyalty Strategy, Telecommunications Archive
The logic is simple: Disagree with the flock, do it loudly, do it proudly, and do it often enough and presto: Instant topic authority. Which reminds me of a blog post I stumbled across on July 20 with a provocative and, at least according to my knowledge of the...