by Kobie Marketing | Dec 21, 2012 | Financial Services
In the run-up to the New Year, Kobie Marketing has highlighted four trends that will give loyalty programs, brands and loyalty program providers a major boost. They include: digital/big data, personalization, mobile, and channel convergence – this and our remaining...
by Kobie Marketing | Aug 18, 2012 | Customer Experience & Engagement, Financial Services, Loyalty Strategy
When writing a blog post about Big Data and its customer loyalty potential, it helps to frame the conversation with some big numbers first. For starters, Big Data isn’t just Big. It’s really B-I-G! According to IBM, some 2.5 quintillion bytes (a ridiculously long...