by Kobie Marketing | Jan 4, 2016 | Loyalty Strategy
Consumer loyalty programs have been around for more than thirty years and penetrated numerous industries, including travel, hospitality, banking and retail. But their adoption by business-to-business (B2B) marketers has been uneven. Just what role should loyalty...
by Kobie Marketing | Jul 10, 2013 | Loyalty Strategy
Business-to-Business rewards programs often go unrecognized in the loyalty landscape even though they can empower genuine customer relationships while cutting overhead costs. And finding a really good B2B program can be difficult because, as Kobie’s VP of Loyalty...
by Kobie Marketing | May 28, 2013 | Travel & Hospitality archive
Little by little, brands are realizing the importance of business-focused loyalty programs, and a new airline initiative proves that point: United’s MileagePlus Small Business Network is the first US B2B Travel Loyalty program of its kind. The MileagePlus Small...
by Kobie Marketing | Mar 25, 2013 | Customer Experience & Engagement
Maybe it’s because “Death of Dell” has a catchy alliteration, but if you Google the phrase, over 100 million hits come up. That – or the fact that, by many accounts, Dell has been suffering a long, painfully slow sunset as its share of global PC sales continues to...