by Kobie Marketing | Dec 26, 2012 | Loyalty Strategy
The second in Kobie’s end-of-year predictions (big data, personalization, mobile, and channel convergence) got me thinking about The King and I, the famous Rodgers and Hammerstein musical and its iconic song. For those of you who don’t know it, the chorus goes...
by Kobie Marketing | Dec 10, 2012 | Loyalty Strategy
In an age where technology changes by the minute, it’s no wonder our opinions on that technology seem nearly as fickle. Take augmented reality, for instance. It wasn’t long ago (late 2010, 2011) that naysayers were calling it “gimmicky” and not ready for primetime....
