by Kobie Marketing | Jul 26, 2013 | Retail Archive
In the first installment of “Where Your Loyalty Program Should Stack Up in Your Retail Brand Identity,” Pamela Sullins, Kobie’s Director of Client Services, and I discussed the top identity-related challenges and held up AMC Theatres as an example of a company that’s...
by Kobie Marketing | Jun 18, 2013 | Loyalty Marketing
In our age of lightning-fast business transactions conducted across a wide swath of marketing channels, no vertical is immune to the issue of fraud. Take retail, for example. Retailers in 2012 paid an average of $2.70 for every dollar lost to fraud, up 20% from 2011...
by Kobie Marketing | Aug 15, 2012 | Customer Experience & Engagement, Loyalty Strategy, Telecommunications Archive
The logic is simple: Disagree with the flock, do it loudly, do it proudly, and do it often enough and presto: Instant topic authority. Which reminds me of a blog post I stumbled across on July 20 with a provocative and, at least according to my knowledge of the...
by Bram Hechtkopf | Jun 16, 2011 | Customer Experience & Engagement
The Good, The Bad, The Ugly and The Redeemed – Part 2 Like most Americans, I have raised my antenna on the customer experience. In my last post, I reported on examples of “Good” and “Bad” experiences, citing the Elysian Hotel in Chicago and AT&T U-verse. As...