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by Kobie Marketing | Oct 14, 2011 | Entertainment Archive, Loyalty Marketing
As an industry, we can all agree that whether fee-based or free, loyalty programs are a win-win for both the consumer and the business. Program members reap benefits in return for their patronage. Program sponsors get to keep customers and earn a greater share of...by Bram Hechtkopf | Jun 16, 2011 | Customer Experience & Engagement
The Good, The Bad, The Ugly and The Redeemed – Part 2 Like most Americans, I have raised my antenna on the customer experience. In my last post, I reported on examples of “Good” and “Bad” experiences, citing the Elysian Hotel in Chicago and AT&T U-verse. As...