by Kobie Marketing | Sep 23, 2013 | Customer Experience & Engagement, Travel & Hospitality archive
It’s no secret that for airlines, the most valued fliers are those who accumulate the most miles flown per year, spend the most on tickets and make generous use of their ancillary services – on or off the plane. Call them an airline’s cash cows: losing their...
by Kobie Marketing | Mar 5, 2013 | Travel & Hospitality archive
You don’t have to be a frequent flyer, a cabin crew member or loyalty provider to know that the airline loyalty industry has faced some serious turbulence of late. First there was the American-US Airways merger that’s raised fundamental questions over how the two...
by Kobie Marketing | Jan 21, 2013 | Travel & Hospitality archive
Christopher Elliot, author of the book Scammed: How to Save Your Money and Find Better Service in a World of Schemes, Swindles and Shady Deals, recently wrote a rebuke of airline loyalty programs in the Huffington Post. Considering Kobie’s work with Hawaiian Airlines...
by Kobie Marketing | Jan 13, 2012 | Customer Experience & Engagement, Travel & Hospitality archive
When I heard on this morning’s news that the TSA had collected over $400,000 in loose change left behind by travelers in the nation’s airports, one word popped into my head: Breakage. You might say that only a loyalty geek would think this way, but there...