Banking brands often struggle to meet market demands due to legacy technology and limited resources. Learn how Kobie helped a credit union network quickly scale a new solution to deliver results.
The challenge:
Financial institutions face a unique set of challenges when it comes to loyalty. The ability to look beyond transactional data, make a case for investment to the business, and achieve speed to market all contribute to a lack of customer loyalty.
When this credit union network partnered with Kobie, they were seeking a scalable solution that could deliver sophisticated features and capabilities to meet the demands and expectations of the credit unions in their network.
The solution:
By implementing a white-label, self-service solution through Kobie’s technology platform, each credit union was empowered to configure personalized experiences for their members. This helped deliver on the personalization required to build deeper connections with members beyond transactions. We deployed our SaaS+ model, meaning brands received the user experience of a SaaS solution, along with the strategic guidance and loyalty-specific training that comes with a managed service.
Key elements to this work included:
- Developing a strategic package to onboard credit unions to the platform, supported by comprehensive training for marketing managers and customer service representatives.
- Building an optimized campaign communications library to streamline member acquisition and onboarding, reducing time to market and associated costs.
- Introducing configurable automation tools in UAT to speed up deployments and reduce the risk of manual errors.
The outcomes:
By leveraging Kobie Alchemy® Loyalty Cloud, CO-OP launched its innovative Lifestyle Loyalty program. The KALC platform enabled rapid speed to market, and configurability for hundreds of client business requirements to be met, while seeing a 50% improvement in time to launch for all new credit union programs, increased spend and frequency of transactions.
To learn more about Kobie’s FI solutions, reach us today at kobie.com/contact
