St. Petersburg, FL (December 20, 2010) – Loyalty marketing and technology agency, Kobie Marketing, has won a Davey International Award for its role in rebranding the Verizon Business Link Rewards Website. With over 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from firms, agencies and companies worldwide that derive their strength from creative and effective marketing campaigns, rather than big budgets.
“We were truly amazed and excited at the overall caliber and quality of this year’s pool of entries,” noted Linda Day, Executive Director of the International Academy of the Visual Arts which judges the awards. She added, “The Davey Awards serves as the benchmark for creative excellence and continues to raise the bar in honoring the best work from small agencies and firms worldwide. Congratulations to the “Creative Davids” at the forefront of their industry, helping to push the limits in creativity and design.”
Leading international judges from top-tier marketing organizations, including Sotheby’s Institute of Art, Yahoo, Estee Lauder, The Webby Awards, Polo, Brandweek, ADWEEK, MTV, Wired, Insight Interactive and Coach, selected Kobie Marketing for its efforts to improve the member experience. Since the website rebranding, online member redemptions have increased to over 85% of total redemptions, a significant benchmark in loyalty program management. And 98% of members who responded to an online survey rated the new website as user-friendly.
“Effective marketing campaigns are key to the success of a loyalty program. Winning the prestigious Davey Award is further proof of our agency’s profound impact on our clients’ customer engagement and retention strategies,” said Rya Lauber, Creative Director at Kobie Marketing. “Verizon relies on our agency to create effective customer retention strategies by leveraging its greatest program asset – meaningful data. Winning this award is deserved recognition for our creative team’s continued commitment to innovation in marketing strategies.”
In addition to the Davey International Award, Kobie was nominated as a Finalist for two DMA International ECHO Awards, three Summit International Marketing Effectiveness Awards, and two Communicator awards this year. Last year, the agency won a total of 11 awards, including eight Davey International Awards and three Summit International Marketing Effectiveness Awards.
About the Davey Awards
The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners that derive their strength from big ideas, rather than big budgets.
The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising, and marketing professionals from the world’s leading organizations and firms. Please visit www.iavisarts.org for a full member list and more information.