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Kobie to Unveil New Concept of Omnichannel Loyalty® in Aug 9 Webinar

St. Petersburg, FL (August 01, 2012) – Kobie Marketing, a recognized leader in the loyalty marketing industry, will be conducting a webinar on Thursday, August 9 at 1:00 PM EST on the emerging topic of Omnichannel Loyalty® and what it means for brands today. An outgrowth of multi-channel retailing, omnichannel loyalty® focuses on ways that marketers can upgrade their existing loyalty programs to engage customers seamlessly through all relevant communications channels available and at the earliest stages of the customer lifecycle.
“A comprehensive marketing approach is no longer measured by individual campaigns and tactics, but instead, is a coordinated strategy to take advantage of the cumulative benefits inherent in an omnichannel loyalty® (OCL) strategy,” said Michael Hemsey, president of Kobie, who will co-lead the webinar. “OCL is a critical next-step evolution that will keep customers returning and at higher levels of engagement. This webinar will teach brand marketers how to upgrade their businesses’ existing multi-channel environment to maximize the overall impact of their marketing dollars and strategies.”
Presented by Loyalty360 and also co-hosted by Carlos Dunlap, director of strategy at Kobie, the webinar will feature Emily Murphy, analyst of customer intelligence at Forrester Research, the webinar will provide key takeaways and best practices including:

• Discovering trends impacting loyalty programs and best practices in overcoming challenges from the SoMoLo (social, mobile, local) revolution• Building the business case for and understanding the economic implications of implementing a successful omnichannel marketing approach focused on driving loyalty-related outcomes• Examples of how to design an OCL program that maximizes your data and customer intelligence, while you build a sustainable ecosystem inclusive of real-time response and measurement• Creating a truly differentiated program from that of your competition in the eyes of your customer
About Kobie

Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For nearly 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit

Kobie Marketing

Kobie Marketing