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Kobie Marketing’s Consulting Practice Poised to Become the Largest Provider of Loyalty Strategy Services in the Industry

Kobie adds new services and dynamic clients to growing roster
St. Petersburg, FL. – May 10, 2016 Kobie Marketing, a recognized leader in loyalty marketing and industry pioneer, today announced that it has acquired talent from The Mallett Group, a loyalty marketing consultancy agency with extensive experience building and enhancing major rewards programs.
The Mallett Group’s (TMG) solutions include loyalty consulting; partnership marketing and merchant offers; co-brand, private label and pre-paid credit card development; technology strategy and management; and sales advisory. TMG brings deep industry relationships and expertise in the financial services, airline, hospitality and retail markets. In fact, just two years ago, one of their major airline clients was awarded “Best New Co-Branded, Affinity, Loyalty Product” at the 2014 Future Payments and Digital Banking Awards.
“Kobie Marketing understands the intricacies of loyalty strategy and program design. Creating a successful loyalty program requires extensive knowledge of the behind-the-scenes program modeling, business case validation, technology and partnerships, as well as the day-to-day manifestation of the customer experience. Each perspective must work in unison to drive incremental behavior and value to the end consumer,” said David Andreadakis, VP of Loyalty Strategy, who oversees Kobie Marketing’s growing loyalty consulting practice. “Together, we’re bringing a much needed dynamic to the realm of loyalty and will redefine what strategic partnerships can deliver for brands, their programs and sales growth.”
Marc Berman, principal consultant at Kobie Marketing and CEO and managing partner of TMG commented, “The focus on customer intelligence, partnerships, data and execution across industries creates a groundswell for new thinking and a deeper need for innovative and engaging loyalty programs.” Steve Arsenault, principal consultant at Kobie Marketing and COO and managing partner at TMG noted, “We are excited to join Kobie Marketing. Together, we offer the most comprehensive services available to brands across industries. And we’re just getting started.”
Last year, Kobie Marketing acquired key talent from consulting and marketing services firm, Metzner Schneider Associates, which specialized in the design, implementation, management and optimization of innovative customer engagement/loyalty programs. The acquisition of TMG talent further positions Kobie Marketing as one of the leading loyalty consultancies in the world.
Kobie Marketing’s growing consulting practice provides clarity amidst ambiguity and helps brands develop and defend the business case for loyalty. Brands are guided through management-level consulting, shown proven loyalty strategies, and are ushered easily through an otherwise complex process. The expanded offerings now available through TMG will enable an even richer experience for Kobie Marketing’s clients.
For more information about Kobie Marketing, or to schedule an interview with David Andreadakis, VP of Loyalty Strategy, please email
About Kobie Marketing, Inc.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit
About The Mallett Group, Inc.
The Mallett Group is a loyalty marketing consulting agency specializing in helping clients design, develop and maximize the value of their customer loyalty strategies and programs. Founded in 1997 and based in New Milford, CT, TMG has an impressive client roster including MasterCard Worldwide, Time Inc., Engage People, Connexions Loyalty, Loyalty Partner Solutions, UpLift, and Airline Information, amongst others. The entire client list and more information can be found at

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