gradient overlay
Post Image

Kobie Marketing Celebrates 25 Years

St. Petersburg, FL (February 19, 2015) – Kobie Marketing, a loyalty marketing service provider and industry pioneer, celebrates the 25th anniversary of its founding.
Kobie has been headquartered in St. Petersburg since being established in 1990 by Jared and Bonnie Hechtkopf. The company quickly became a pioneer in direct marketing, with early clients in the CPG and telecommunications industries. Even then, Kobie was recognized as a visionary company in the loyalty space, helping to create vital partnerships with its clients.
“It has been a privilege for me to lead Kobie Marketing, collaborate with our growing team, and drive our company forward over the past 8 years” said Michael Hemsey, President of Kobie Marketing. “Kobie is committed to delivering exceptional customer experiences to both our clients and their customers, and all of our successes come from all the great people that work at Kobie to accomplish that vision. After 25 years, it’s inspiring to say to our clients and our growing team that we are still just getting started.”
Today Kobie has nearly 200 full time employees as well as over 100 associates working in call centers or as contractors. Clients include major brands across retail, banking, travel, hospitality, telecommunications, restaurant, and CPG industries.
Kobie Alchemy®, the company’s proprietary technology platform, continues to rank best-in-class by a major independent research firm, as does Kobie’s analytics and customer experience offerings.
During its 25 years in business, the company has been profitable every year. After launching Alchemy in 2008, that growth has accelerated: over the past 5 years, Kobie has been named on Inc. 5000’s fastest growing companies, and has enjoyed both regional and national recognition in the loyalty marketing and technology industry. Kobie’s impressive year-over-year growth isn’t slowing down, the company is expected to add over 75 jobs in 2015.
The official founding day is April 3.
For more information, please contact Jennifer James, Director of Marketing at

About Kobie Marketing

Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For 25 years, Kobie has provided innovative loyalty experiences to the world’s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. Kobie drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. To learn more, visit

Kobie Marketing

Kobie Marketing