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Kobie Marketing Announces Strategic Partnership with Flagstar Bank

St. Petersburg, FL (June 2, 2009) – Kobie Marketing, a leading loyalty marketing agency, recently partnered with Flagstar Bank to launch Flagstar Rewards. The program was launched March 2009 on Kobie’s Alchemy rewards platform and offers targeted incentives, including points pooling, flexible travel options and experiential rewards. Kobie was chosen because of its innovative technology and expertise in designing customer retention programs for Bank of America and RBC Bank, among many others.
The program will enable Flagstar Bank to stay competitive through relationship banking and a differentiated customer experience. Members can pool points across accounts; earn experiential rewards, such as Daytona 500 NASCAR tickets; and book travel rewards through their provider of choice. The launch of Flagstar Rewards is a strategic move to counter new challenges in the banking industry, including decoupled debit and one of the toughest economic climates in decades.
“In this tough economy, it was critical to select a loyalty partner that would allow us to leverage the technology, expertise and flexibility that would differentiate us in the marketplace,” said Cory Ruell, Card and Business Development Manager for Flagstar.
“We selected Kobie Marketing because of its state-of-the-art platform and world-class staff. Even with an aggressive project time line, the implementation was flawless. The initial program has exceeded our highest expectations and we are excited to watch our program explode to a whole new level with Kobie Marketing.”
Said Michael Hemsey, President of Kobie Marketing, “We partner with each of our clients to develop the most advanced loyalty and rewards programs and deliver them on the latest technologies in the industry. Our dedication to innovation and flawless program execution is the key to our client’s success. The successful launch of Flagstar Rewards demonstrates our commitment to these high standards.”

About Kobie Marketing

Kobie is an award-winning loyalty marketing and technology firm with nearly two decades of experience in managing loyalty programs; developing award-winning advertising campaigns; and developing and integrating robust and innovative technology platforms that have transformed customer interactions in the loyalty industry. Kobie has experience with a diverse client base, including Verizon, Bank of America, MBNA, Royal Bank of Canada, Barnes & Noble, Samsung, Advanta, Avon, and CBS Sportsline.

About Flagstar Bancorp

Flagstar Bancorp Inc., (NYSE:FBC), with $16.8 billion in total assets, is the largest publicly held savings bank headquartered in the Midwest. At March 31, 2009, Flagstar operated 177 banking centers in Michigan, Indiana and Georgia and 61 home loan centers in 18 states. Flagstar Bank originates loans nationwide and is one of the leading originators of residential mortgage loans. For more information, please visit

Kobie Marketing

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