In Recognition for Excellence in the Art of Advertising Across Multiple Projects, Clients and Channels for Work Appearing in 2017.
St. Petersburg, Fla. (February 20, 2018) — Kobie Marketing, a global leader in loyalty and customer experience, announced today that is has been recognized with five American Advertising Awards (ADDY®) from the American Advertising Federation (AAF) Tampa Bay, including three gold awards and two silvers.
Kobie’s recognition spanned across multiple projects, clients and channels. The company received top honors in Integrated Branded Content Campaign, Data Driven Media and Tucker Digital Advertising Campaign. In addition, Kobie received the Silver ADDY for Out-of-Home & Ambient Media Event as well as Cross-Platform Online/Interactive Campaign.
“Every day we strive to help our clients create differentiated experiences for their customers,” stated Ingrid Lindberg, president of Kobie Marketing. “I’m thrilled that such a prestigious organization as the ADDYs recognized the outstanding work our team has done.”
This body of work represents projects that appeared between January and December 2017 and is a combined effort of skills and capabilities including creative direction, copywriting, art direction, front end development, interactive UX/UI design, marketing and engagement strategy, project management and account coordination.
The first two months of 2018 have already been significant for Kobie. The ADDY Award wins come on the heels of a significant addition to Kobie’s c-suite, Disney veteran Larry Roos as Chief Information Officer. Next week, Chief Strategy Officer Dave Andreadakis will take the eTail West stage to discuss retail customer loyalty.
To learn more about Kobie’s services, click here.
About Kobie Marketing
Kobie Marketing is a loyalty marketing company that designs, enables and optimizes customer experiences for many of the world’s most successful brands. Kobie believe in building relationships by deepening the emotional and behavioral connections brands have with their customers. Their integrated and innovative loyalty solutions deliver the most impactful results for their clients’ bottom line. To learn more, visit kobie.com.
About the ADDY® Awards
With over 60,000 entries annually, the ADDY Awards are the world’s largest and arguably toughest advertising competition. The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry aaf.org.