Research shows that with more and more travel options, consumers are becoming increasingly disloyal. Learn how Kobie modernized the Enterprise Mobility travel program to overcome this.
The challenge:Â
With a dynamic travel landscape, market-leading brands are continually looking to modernize their loyalty offering to stay ahead of traveler preferences and stiff competition. There are more options than ever for consumers empowered to brand-hop to find the best offers and incentives for booking.
The solution:Â
Kobie partnered with Enterprise Mobility, a market-leader in travel, to modernize its loyalty program. This evolution required a transition to a new loyalty platform without any disruption to the customer experience, integrating advanced features and promotional capabilities to stay ahead of competitors.
With a seamless, non-disruptive migration to Kobie’s technology platform, the brand was able to elevate the loyalty experience by:
- Enabling a flawless data conversion
- Executing a key annual bonus promotion
- Automating previously manual processes
- Introducing configurable promotion capabilities
- Quickly creating, testing and deploying tactics
The modernized approach empowered Enterprise Mobility to gain momentum in response to market demands, with the ability to swiftly adapt and meet consumer expectations across global regions.
The outcomes:Â Â
Due to the loyalty platform migration and increased market speed, Enterprise Mobility can now deliver enhanced loyalty experiences for years to come. The initial migration converted millions of members across thousands of locations with uninterrupted service, which in turn accelerated promotional campaigns, operational efficiencies and more.
To ensure you’re setting the right foundation for future loyalty program evolution, reach out to us today.
