Transforming the Loyalty Experience: Kobie's Non-Traditional Loyalty Program Report

Retention & Acquisition in the ‘New Normal.’ 

Throughout 2020, Kobie surveyed over 1,500 consumers across industries in an effort to pinpoint what matters most to customers right now. Our research gave us three key takeaways:

  1. Loyalty programs need to stand out
  2. Experience outweighs price
  3. Emotional loyalty matters

Complete the form to read how to rethink parts of your loyalty strategy and focus on moving beyond transactional relationships with customers in 2021.