Kobie’s Emotional Loyalty Scoring (ELS) tool helps brands create an appealing program value proposition for members, optimize program benefits and make campaigns relevant and effective. Tactics such as lower price and discount promotions can buy loyalty for a transaction or encourage initial enrollment, but they don’t differentiate your brand over time. What consumers remember is what’s special about your brand. The challenge, however, is identifying what exactly motivates emotional loyalty for your customers.
Our tool allows you to understand why your customers are loyal to your brand, from an emotional standpoint. The scoring can help you avoid costly mistakes – such as implementing surprise and delight benefits for customers motivated by habit, customers who do not like surprises in their routine customer experience.
Check out the infographic below for more information about Kobie’s Emotional Loyalty Scoring (ELS) tool and how we can help you measure emotional loyalty.