Kobie Named a Leader in The Forrester Services Wave

Jul 15, 2019

Kobie was recently named a Leader in The Forrester Wave™: Loyalty Service Providers, Q3 2019. Of 14 premier brands in the loyalty marketplace, Forrester gave Kobie the highest possible ranking position of all participating providers. We ranked first in the market for our current suite of services and first in our strategy regarding how to deliver services as the industry evolves.

In this comprehensive evaluation, Forrester, an independent research firm, covered the following services: strategy development, loyalty marketing, program management, analytics and creative. All of these factors attest to our powerful service offering and our teammates’ never-ending hard work to provide for our clients’ bottom line. Forrester said, “Kobie accelerates clients’ ability to understand and earn emotional loyalty… Kobie also offers its own loyalty technology platform, and it’s clear from reference feedback that its services are where it really shines. Reference clients find Kobie easy to work with, are impressed with the talent it brings on board, and told us that its strategy consulting is ‘really good.’” The report concludes by saying, “[Kobie is] a good fit for companies looking for a loyalty provider invested in their success.” Forrester’s evaluation was based on a comprehensive survey completed by several of our clients, verifying our dedication to customer service and client success.

Kobie’s relentless focus pushes us to deliver best-in-industry services. We understand that consumer experience is at the core of the industry, as loyalty programs are moving beyond points and transactions to a more experiential and emotional interaction between brands and their customers. Kobie helps brands explore the move from consumers being in a program to actually being a member of something bigger.

We believe that loyalty programs, specifically the data they provide, are the most effective mechanism to drive engagement of your members throughout their journey. With this philosophy and our diverse offerings, from our newly launched Kobie Alchemy® X technology to our Creative Agency, Contact Center, Strategic Consulting, and Analytics services, we are pioneering the way in terms of the loyalty industry’s future. We help marketers and brands leverage that loyalty data as the relied-upon source of truth to drive meaningful customer experiences. Together, we can help you understand what the role of loyalty is for your organization, help you assemble a technology solution, help you grow and optimize your program and tell you how to measure your loyalty program.

We are honored to receive this recognition from Forrester as a Leader in the Services Wave. We credit our teammates and clients for this success, and we are excited to continue striving for excellence in the loyalty space. If you would like a full copy of the report or have any questions regarding the Forrester evaluation process or Kobie’s current integrated services offerings, email us at info@kobie.com.