What if your loyalty program could tell you why customers act – not just what they do?
In this webinar from the European Loyalty Association’s inaugural ELA Virtual Loyalty Toolkit, Kobie’s SVP of Strategic Services, Laura Miller, explores how zero-party data and gamification can unlock deeper personalization and measurable ROI.
You can revisit the session recording here:
The event brought together loyalty professionals from across Europe for open conversations, real-world insights, and fresh perspectives on the challenges facing today’s loyalty leaders.
Why watch?
- See how loyalty programs serve as a powerful engine for enterprise-wide data activation
- Learn how to turn customer motivation into actionable insights through the lens of Zero-Party data (ZPD)
- Get inspired by practical examples of how brands are using zero-party data to personalize at scale
The conversations during the event made one thing clear: loyalty leaders are in a pivotal moment of evolution. Nearly 80% of attendees shared that they’re focused on refreshing or scaling their programs, while over 40% are prioritizing personalization—driving home the need to turn data into meaningful dialogue. And for many, measuring ROI and justifying investment remains a persistent challenge, especially when it comes to quantifying emotional loyalty.
Whether you’re refreshing your program, scaling it globally, or looking to justify your loyalty investment – this session offers clarity, creativity, and conversation-starters for your next move.
